Ashley Frawley is a senior lecturer in sociology & social policy at Swansea University. Ashley lectures in the sociology of health, mental health and illness, social problems, social movements, and in the economics of social policy. Her research explores the rising importance attributed emotions and behaviour in an era of ‘no alternative’ to capitalism. She is particularly interested in ‘vulnerable’ constructions of human subjects in the rhetoric of new social problems. She is the author of the forthcoming Semiotics of Happiness: rhetorical beginnings of a public problem (Bloomsbury Academic, 2015).